Logorama - Movie made of Logos

Logorama from Marc Altshuler - Human Music on Vimeo.

For some reason I'm being pointed towards everything branding, logo design and print today. It's making me depressed.

Heart then Pocket - When Advertising holds your Emotion Hostage

I've been contemplating why I post TV ads up and not print, or outdoor? Then, I stumble upon this ad and I realised, nothing can ever replace TV ads and this is one of the reasons why. (Don't get me wrong, there are some print ads I like, I'll post them later).

Nothing can tell a story better than motion pictures - the speed of which the camera moves and zoom to focus; the clever transition; the music setting the mood; the furniture describing an era and the short period of time that we get to spend with the character commands our attention and hooks in our intrigue. The one minute and 30 seconds of footage of a lifetime behaves just like the way we see the everyday - in movements, rhythm and objects that subtly connects us with a familiar moment and subsequently a set of emotions.

We know that when humans are emotionally influenced, our memory either solidifies the experience into an inescapable reminder or completely fails and blanks out. In this case they've got us where they want us, emotionally wrenched. The result is...

Mumbrella: Created by UK agency Adam & Eve for department store John Lewis, the retailer says that the ad – which features a reworking of Billy Joel’s Always A Woman To Me soundtracking a woman’s life story – has resulted in an astonishing 39.7% leap in sales.

Get their hearts then their pockets. (haha)

Putting that aside, you know I only post good stuff on here. This ad worth sharing simply because of its beauty, heartfelt storytelling and where it transports the viewer. A life we've never lived yet it is so familiar. We all grow up, live, love, and grow old - a fact that no one can escape from. An ad with something that half of the population can relate to and executed well.

The quote that comes to mind when I watch is 'life is flicker between two great silences' - ahh citing this always puts me into an urgent rush to get things done, cherish the tiniest details and appreciate every breath. Who knew advertising can get so zen.

Anyway, enjoy this find. Until next time.

Richard St. John's 8 Secrets of Success

Ahhh too true. I love TED. A little lunch break inspiration never hurt nobody.

Nashville Flooding

It's amazing how something so graceful can be on an event that so disasterous. If you're reading this and would like to help, please go to: http://www.nashvilleredcross.org

Alot people complain about the video camera shaking, personally, I think it added to the realism of the situation.

Inspiration for the Day

by Carlos Lascano

Advertising that Inspires

I just got brain damaged from one of those ‘buy now!’, ‘sale sale sale!’ ads. I swear if I see another tacky 3D animal animation talking to a real person about magical broadband speed or ugly typography I might quit TV. I’m craving some good, perhaps inspirational ads.

Advertising and inspiration don’t appear in the same sentence often, actually, it’s more of a once-in-a –blue-moon type things. Rarely do I find an ad that’s going to ‘inspire’ me to buy that washing powder, take up that health insurance policy or skull that vodka while keeping in mind the brand rather than writing off my urge that is second nature.

Inspirational ads do exist. They entertain us, bring perspective and ever so subtly introduce an idea, splashing a bit of colour into our mundane average lives. I never give too much thought to the brand, not until the end. But always without fail, I find myself admiring their creative agency’s capacity to weave a story and bring to life the saying ‘accentuate the positive’. These stories play on our emotions, dreams, curiosity, identity, moral values, pride, child-like innocence and most of all possibility to be greater that what and who we are.

As an ad enthusiast, I love it when I stumble upon such gems. It gives me faith that creativity and aesthetics has once again prevailed over sales objectives. Ads that makes me feel good about a brand? Ads that I watch like episodes of Gossip Girl? Bring it on!.

Johnnie Walker



Simple and full of flavour. What is it accentuating? History. Johnnie Walker is timeless, it just is. It makes me want to grab that bottle and drink down all the pride, reinvention and drive. I love Robert Carlyle's accent and delivery. In other movies he often came across as a bit icky (Trainspotting) but he cleaned up nicely for this TVC.

Optus Whale



I have to say this is a beautiful ad. I love the music and whale sounds. The idea of communicating to whale is way awesome (like Dory from Finding Nemo but with more grace). If you haven't had the chance to visit their website definitely check it out. I go there to relax. Hope they never take down the site. It made it on the Favourite Website Award (FWA) too!

XBox 360



I remember the first time I saw this ad nearly three years ago. My friends and I immediately put the story to practice. Like careless children we ran around the uni campus shooting at each other. It was fun. It made me want to buy an Xbox360 and let me tell you not many ads have that effect on me.

These are some ads I found crawling through my Youtube 'favourited' videos. I'm sure there are many more out there that I’ve missed, if anyone has suggestions post it and let me know

Get Inspired

This is really great! I love the 'idea' in it's simplest form. Brilliant! This is how PR, advertising, experiencial and social media come together. No divide between agencies or 'areas of expertise' just pure effort to bring the idea to life.

Heineken İtaly Activation from Kreatif360 on Vimeo.