Looking for Geeky-Coolness in a Corporate World

ok. So I have not had the time nor ideas to to continue my posts in the last 2 months. I admit that, and I apologize. The thing is I was failing to recognize what I wanted to cover most. It seems my life and the copious amount of media and information which I consume on a daily basis is a great starting point.

So... I will be reporting on that and also my strange life.

Today, I've been trolling through a few I.T blogs and websites such as TechCrunch, Filtered Media, AustralianIT and etc. in search of service- based organizations that have successfully used I.T to deliver their core and value-adding services. It's for a presentation and I am super curious anyway, so it's fun for me. (not many people can say that about their assignments)

I know there are numerous businesses out there where I.T is an integral part of their operation structure, but how many of them really and completely emerse themselves in it? Most it's just the usual - as long as files can be shared on FTP and emails can be sent, it's all good. But I'm on a mission to find the geeky service company that not only has their internal systems figured out, but also their ways of interaction and communication with customers and staff.

The truth is, the markets are only going to get more competitive, fragemented and well-informed. Relationships are going to matter than ever. I want wikis, Facebook, forums and Twitter- savvy, geeky coolness that is not the typical google, yahoo etc. I'm thinking something along the lines of a KFC store somewhere in a city, twittering customers about the freshly fried chicken wings that just came out of the deep frier two minutes ago, so come get it... You know what I mean? I can only dream...

I found this:

As an 'ad-nut', I was amused. It's another implication brought on by information technology and how it empowers consumers. Consumers today are ever-changing, in opinion, buying behaviour, information search and totally relentless in unleashing their disatisfaction on every channel they could possibly find to ensure the business is punished. Danger I say.. danger for all.