7 & an 8th Thing(s). Two Days. My life.

1. Searched For Inspiration: Creative Depart & Vince Frost Blog.

oh man... A typography room?!! That's sheets, pillows, painting on the wall... everything. I could die in there :)

2. Brainstorming & Mind-mapping on my closet: Working on something really really great with a bunch of aspiring young marketers. Job-hunting is going to hell for us so it's time to just do what we love.


3. Found a New YouTube Channel to watch: Check it here...


4. Learning jQuery: I want to kick butt at this.

5. Building the Travaganza Website: I'm loving every second of it <3


6. Celebrated Keely's 21st Birthday: Yes... that is me in a dress. Stoned bartender who made me extra strong mojito.


7. Seek.com: Job-hunting. I'm staying optimistic :) Immune to rejection, not taking anything personally. It's tough out there, I know.


8. Looking Forward to...: An awesome week to kick start the business plan (which I have put off for way too long), hopefully getting that lucky call, finishing the website and find new topic to post on here.

My parents are making their way here to Australia for my graduation in 4 days. They're making a big deal about it, but I really just want to get it over an done with. I have to clean the house to the 'I want to be able to eat off this floor' standard. Anyway... Graduating! Woohoo!

Classic, Self-Expressive Asian Ladies

Talking to a friend the other day, and for some reason, this classic ad for Yellowpages popped into my head... and I just started laughing by myself, same thing happen this morning in the shower. So I hunted it down and replayed it over and over. That's my attempt to cure my spontaneous laughing fits that seems to occur for no apparent reason, to others anyway.



It's old I know, but oh so good. I mean who can top 'Thai Harder'?

What I like about it, is that it tells a story, there is a progression and as audiences we're given characters to get to know. I love that. The two ladies are played to the stereotypical, self-expressive and over-the-top Asian ladies that bring about this memorable moment...



I'll take this opportunity to salute all self-expressing and 'take no shit from no one' cute Asian ladies. You've got to give them credit for having the guts to do what we often hesitate to do when reacting to injustice or situations of extreme, personal urgency.

Stereotypes unfortunately are, at most time, true. I mean, the 'rage' is totally relative to my mum when she's yelling at my dad cuz he is hungover. Don't worry, my family is normal like that, it's how we roll... ha.

Mixed Bag: Internet, Digital Economy... Marketing?

Businesses today are trying to grasp an understanding of the internet and what it can do to help them reach their potential. Like the little nerd that I am, I went to a talk this week held by the federal government broadband initiative, about 'future of the digital economy'. There were business people there trying to see what they can milk out of this presentation, but I don't think anyone got much out of it, including me. I expected ideas for eCommerce, show and tell of the companies that are leading the digital economy and little 'crystal ball' moments regarding customer service revolution via the W's. However, it plateaued after he started talking about linking systems, measuring broadband quality and hit rock bottom when the topic sank into measuring traffic conditions and controlling cars... what the heck?

It wasn't all bad though, I got the gist of what they future holds for the internet, but digital economy? not so much. Other than 'internet is going to be in our lives forever and we better get use to it'. Highlighted in this talk were the urgent and 'must-have' for the building of Australia's broadband network, with a hint of KRudd propaganda (I didn't mind it, but some people walked out). Also, emerging trend of cloud computing, RFID Tags, and mobile content and applications. He also raised concerns over usability and user interface (UI) of future systems, in my minded I uttered, 'Market Research and Design!...is the answer'. There's no doubt transition into a digital economy is the logical next step for Australian businesses but the challenge would be convincing companies to throw in a few million dollars to get on the band wagon. Doubts are born from time and money spent on integrating systems and onotology... long way to go it seems.

But I had stuff I wanted to find out!..more marketing related, even though this was a tech talk, I got inspired nevertheless. So I went looking for it when I got home and I thought I'd share it. It's not so much about the 'digital economy' but something that businesses should pay attention to, in terms of communicating with a growing, internet-bound society. The integration between life and virtual presence, community and online interaction, we can't ignore either identities. Whole new social codes are beginning emerge, and adaptation is inevitable. Understanding even just a fraction, would help transition into an eBusiness model, at the centre of course, is customers. Know them.

I found this great video, and it makes clear a few things.


(This was written out of impulse, courtesy of an array of influences that's pounded me this week. Hope it gets better now uni is nearly over, and that I've finally had some sleep)

Advertising. Scrabble, making a comeback.

I should not be doing any kind of blogging at the moment but seriously... interesting links have been coming to me from 360 and I can't fend them off. Ha. But you know I've got something interesting when I post on here, and today, it's my favourite... Advertising!

Scrabble, like chess and many other board games are seen as outdated and almost ancient in the world of xboxes, Wii, and WOW. Obviously, refusing to say 'die' it's fighting back! The campaign strategy by Ogilvy & Mather, Paris, is attempting to capture attention of the internet savvy, the YouTube-oogling generation, who are struggling to spell correctly as texting shorthand and spell checker takes over.

This campaign is viral and dynamic, reinforced with indie/electro/ pop music accompanied by witty and clever lyrics and powered by provocative and raw, hand doodle animation. It was love at first sight. Very clever. Try and catch the words, follow it if you can. Hope you guys enjoy it.


Title: THE BEAUTIFUL WORD




Title: YOGA




Title: SUMO



Advertiser/Client: MATTEL
Product/Service: SCRABBLE
Agency: OGILVY & MATHER, Paris
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel

I'm so excited!

The world will never be the same again from today... I will write on this later but one word, "Google" and the wave that will revolutionalise work productivity and communications is about to hit, and I'm super excited! Watch if you want to know more!

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'Creative', We've killed it.

Haven't had the time as usual to plan my blogs, still trying to find a management style that suites me. As usual I'm still very fascinated by everything except chemistry. In all this time, I've been gathering and bookmarking interesting websites and articles, waiting for the chance to discuss them on here when Uni work comes to a final conclusion.

I've recent developed a uncontrollable mind vomit in reaction to the word 'creative'... weird right? It's nauseating! You would think as a designer I should wear this badge proudly, but right now I can't. I'm risking looking like the try-hard, facade-wearing and 'have no idea what's happening' people that's out there. To be honest, I'm even sure if I'm creative, maybe I'm one of them.

What is creative? Putting together the old and the new ? Being so postmodern to the point no one understand your logic? Keeping up with the fashion and trends? Accepting and digesting what is deemed as 'new', fed to you by the media? Being yourself? or.. Just saying the word?

Creativity is so precious. But for marketing and self-promoting purposes, brands, companies, agencies and even educational institutions have tarnished the magic and the genius that makes the word what it is. Hiding behind their advertising campaigns, sits boardrooms full of suits who are as conservative as ever. And other times, it is managers and directors who have simply lost touch with the ever changing social structure and culture that have emerged from globalisation and technology. This word is now soulless, just an empty shell, a tag dangling off some brand. The true original thinkers are powerless to rescue and restore the word to its true and magnificent self.

It's time to think of another word to replace 'creative' because we've just killed it.

Anyway, that was just a depressing thought, now for something to cheer us up! I've recent read three inspiring books.

1. 'Loosing my Virginity' by Richard Branson.
2. 'It's not how good you are, it's how good you want to be' by Paul Arden (Thanks to Camile for giving me the book).
3. 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout.

I've found all three books to be so valuable for a buding marketer like me. Inspiring and practical to say the least. It is the spirit of an entrepreneur whose passion and optimism has kept me up at night and gripping on to his every word. The wise words of advice from Paul Arden, is applicable to life and advertising not to mention the beautiful typographic execution accompanied by giggle-evoking imagery. And the life-altering book of our times that highlights the importance to recognise human nature and thinking in marketing.

In a month, I have to say I've grown up a little more. Now to video of the day, good old Branson and Virgin. By the congrats to him and the launch of V Australia!