Advertising. Scrabble, making a comeback.

I should not be doing any kind of blogging at the moment but seriously... interesting links have been coming to me from 360 and I can't fend them off. Ha. But you know I've got something interesting when I post on here, and today, it's my favourite... Advertising!

Scrabble, like chess and many other board games are seen as outdated and almost ancient in the world of xboxes, Wii, and WOW. Obviously, refusing to say 'die' it's fighting back! The campaign strategy by Ogilvy & Mather, Paris, is attempting to capture attention of the internet savvy, the YouTube-oogling generation, who are struggling to spell correctly as texting shorthand and spell checker takes over.

This campaign is viral and dynamic, reinforced with indie/electro/ pop music accompanied by witty and clever lyrics and powered by provocative and raw, hand doodle animation. It was love at first sight. Very clever. Try and catch the words, follow it if you can. Hope you guys enjoy it.


Title: THE BEAUTIFUL WORD




Title: YOGA




Title: SUMO



Advertiser/Client: MATTEL
Product/Service: SCRABBLE
Agency: OGILVY & MATHER, Paris
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel

I'm so excited!

The world will never be the same again from today... I will write on this later but one word, "Google" and the wave that will revolutionalise work productivity and communications is about to hit, and I'm super excited! Watch if you want to know more!

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'Creative', We've killed it.

Haven't had the time as usual to plan my blogs, still trying to find a management style that suites me. As usual I'm still very fascinated by everything except chemistry. In all this time, I've been gathering and bookmarking interesting websites and articles, waiting for the chance to discuss them on here when Uni work comes to a final conclusion.

I've recent developed a uncontrollable mind vomit in reaction to the word 'creative'... weird right? It's nauseating! You would think as a designer I should wear this badge proudly, but right now I can't. I'm risking looking like the try-hard, facade-wearing and 'have no idea what's happening' people that's out there. To be honest, I'm even sure if I'm creative, maybe I'm one of them.

What is creative? Putting together the old and the new ? Being so postmodern to the point no one understand your logic? Keeping up with the fashion and trends? Accepting and digesting what is deemed as 'new', fed to you by the media? Being yourself? or.. Just saying the word?

Creativity is so precious. But for marketing and self-promoting purposes, brands, companies, agencies and even educational institutions have tarnished the magic and the genius that makes the word what it is. Hiding behind their advertising campaigns, sits boardrooms full of suits who are as conservative as ever. And other times, it is managers and directors who have simply lost touch with the ever changing social structure and culture that have emerged from globalisation and technology. This word is now soulless, just an empty shell, a tag dangling off some brand. The true original thinkers are powerless to rescue and restore the word to its true and magnificent self.

It's time to think of another word to replace 'creative' because we've just killed it.

Anyway, that was just a depressing thought, now for something to cheer us up! I've recent read three inspiring books.

1. 'Loosing my Virginity' by Richard Branson.
2. 'It's not how good you are, it's how good you want to be' by Paul Arden (Thanks to Camile for giving me the book).
3. 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout.

I've found all three books to be so valuable for a buding marketer like me. Inspiring and practical to say the least. It is the spirit of an entrepreneur whose passion and optimism has kept me up at night and gripping on to his every word. The wise words of advice from Paul Arden, is applicable to life and advertising not to mention the beautiful typographic execution accompanied by giggle-evoking imagery. And the life-altering book of our times that highlights the importance to recognise human nature and thinking in marketing.

In a month, I have to say I've grown up a little more. Now to video of the day, good old Branson and Virgin. By the congrats to him and the launch of V Australia!